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Google’s job cuts continue, this time hitting the company’s advertising sales team. Hundreds of roles are being eliminated globally, primarily within the Large Customer Sales (LCS) unit that caters to large businesses. The Google Customer Solutions team (GCS) focused on smaller clients will absorb the remaining LCS functions and become the company’s “core” ad sales team.This news follows last week’s wave of layoffs across various divisions, impacting Pixel, Fitbit, Nest, engineering, and Google Assistant teams. While Google hasn’t confirmed the total number of job cuts this year, it likely surpasses 1,000 considering “a few hundred” job cuts in each affected area.
The news of Google’s latest layoffs was first reported by Business Insider, which obtained a memo from Google senior vice president Philipp Schindler.
Reasons for the cuts remain unclear. Google cites a “rigorous process” to optimize its structure for better customer service and explains reassignment opportunities for impacted employees. However, Alex Heath of The Verge suggests these cuts were foreseeable, with the 30,000-strong ad sales group being a “natural target”.
The ad sales restructuring hints at Google’s ongoing focus on streamlining operations and prioritizing its core businesses. Whether further layoffs are planned remains to be seen, but the company’s recent actions indicate a significant shift in its workforce strategy.
Google on job cuts
Google spokesperson Chris Pappas confirmed that “a few hundred roles globally are being eliminated” as part of the change to The Verge. “Every year we go through a rigorous process to structure our team to provide the best service to our Ads customers,” Pappas told the publication. “We map customers to the right specialist teams and sales channels to meet their service needs. As part of this, a few hundred roles globally are being eliminated and impacted employees will be able to apply for open roles or elsewhere at Google.”
The news of Google’s latest layoffs was first reported by Business Insider, which obtained a memo from Google senior vice president Philipp Schindler.
Reasons for the cuts remain unclear. Google cites a “rigorous process” to optimize its structure for better customer service and explains reassignment opportunities for impacted employees. However, Alex Heath of The Verge suggests these cuts were foreseeable, with the 30,000-strong ad sales group being a “natural target”.
The ad sales restructuring hints at Google’s ongoing focus on streamlining operations and prioritizing its core businesses. Whether further layoffs are planned remains to be seen, but the company’s recent actions indicate a significant shift in its workforce strategy.
Google on job cuts
Google spokesperson Chris Pappas confirmed that “a few hundred roles globally are being eliminated” as part of the change to The Verge. “Every year we go through a rigorous process to structure our team to provide the best service to our Ads customers,” Pappas told the publication. “We map customers to the right specialist teams and sales channels to meet their service needs. As part of this, a few hundred roles globally are being eliminated and impacted employees will be able to apply for open roles or elsewhere at Google.”
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